Online booking is one of the most important areas where all accommodation facilities invest heavily in order to reach a wider number of guests and expand their sales volumes. Undoubtedly, it is the most profitable method to get direct (direct) online reservations through their websites. However, reservations made through online travel agencies also have a large share in the online booking volume of the facilities.
The most important factor affecting the number of reservations coming from online travel agencies is the ranking of visibility in these channels.
So what do you need to do to ensure that your facility is at the top of online channels?
Keep your profile up to date
It is critical that you provide up-to-date data flow to the online sales channel. You should automatically reflect your price and availability rates to your online channel. HotelRace Channel Manager at this point makes it easier for hoteliers. Channel Manager automatically transfers the updated price and availability rates to all online sales channels you are connected to. You can also add your facility’s website link to your profile on your online channel and take your guests to your own website and you can also book directly.
Upload high-resolution photos
Have you ever heard the word “a picture is worth a thousand words?” A professional photo shoot to promote your facility can be the most effective way to attract the attention of guests who are viewing your facility through your online channel. From your rooms to your breakfast menu, you will present all the service to your potential guests with high-resolution photos.
Prepare content that is compliant with Google SEO rules
Just like Google, online sales channels use various algorithms to sort hotels. For this reason, Search Engine Optimization (SEO) applications have a significant benefit in keeping your plant high on search results. You should keep a close eye on the algorithms used by your online travel agencies, and if there is any change in the algorithm layout, you should adjust your SEO strategy accordingly.
Set market-based prices
Please note that guests who plan their travels through online channels spend a considerable amount of time on price comparison. When you give a more favorable price than your counterparts, you will rank higher in the ranking of your online channel than your competitors. With the HotelRace Reservation Module, you can compare prices with your competitors and easily determine your market-based prices.
Inspire your guests to make positive comments about you
Comments on your hotel on online channels play a decisive role in your ranking. You can increase your position in this ranking by allowing your guests to leave a positive comment about you. You can increase your number of positive comments by giving some discounts or gifts to your commenting guests.
You may be giving your guests a wonderful stay. But you need more than that to announce your voice to a wider audience and increase your sales. How you market that service, as well as the service you provide, is of vital importance. With a well-structured marketing strategy, you can be at the top of your online sales channels and increase your profitability rates.
Start by creating your HotelRace account to raise your ranking in online channels. Increase your revenue by expanding your online booking volume!