In hotel management, customer communication is one of the most important factors determining the success of the facilities. Healthy communication with customers directly affects customer potential. In this sense, hotels’ websites also play an important role in customer communication.
Hotels websites need to have many more details that enable customers to strengthen the link between hotels, except for online bookings and sales only. HotelRace offers a professional website content management system (website builder) to take advantage of all technologies on the website is of great importance.
You can get the most accurate fixes and an effective website builder tool for all these details that make the hotel stand out in the competition in the field of hotel management. If you wish, let’s look at the advantages of working with experienced companies such as HotelRace on your hotel’s website and its impact on customer relations.
Proper web site setup and proper content usage
You can reach the most practical website builder vehicle through HotelRace in the website installation, which greatly affects the connection that customers have with the business. User-friendly design, quality content and the easiest booking system can be made available through HotelRace, which allows your customers to access the information they are looking for.
In addition, the quality of the content can be viewed on the website every time, and it is of great importance to gain confidence as well as customer satisfaction. Again with HotelRace, you can be aware of the latest technologies in all these website setups and content usage, you can have all these tools on your hotel website to strengthen customer communication and increase sales.
Use of correct foreign language
The potential to offer an international platform to potential customers visiting hotel websites and to determine the most accurate foreign language options by considering the tourism volume of the region where the business is located is another step in the right communication with the customers.
In the language options of the website, it is useful to give a place to the Turkish and universal language English, as well as to the English and English languages. HotelRace can provide your site with all the languages it needs.
Proper promotion strategies
In the process of booking your website, offering attractive options to your customers will help you to make reservations by making your reservation easier, helping you to increase bookings through the website. By placing your promotional strategies on bookings made via the website, you can apply discounts at certain periods of the year and offer alternative promotional options to your customers on your website. The unique promotional module offered by HotelRace makes this work social and allows you to reach more customers in the easiest way possible.
HotelRace is, for the development of hotel business in Turkey by imagining hotel websites according to customers’ needs, it continues to serve the hospitality industry. You can also create your free HotelRace account in order to improve customer communication and determine more effective strategies in the digital area, and you can start using the features that will be offered to you.
Today, the user experience is one of the most important criteria for those who plan on visiting the Web. Comments about the property you have access to the Internet have a direct impact on the decision-making process of potential guests. That’s why online reputation management is at the center of marketing strategy.
Potential guests can be distracted from your property when making a negative comment by one of your guests staying in your property; a positive comment can help make a difference between your competitors.
What can you do to improve positive comments on the Internet?
Give a reason to your guests to comment on your property.
After leaving your property, your guests will return to their routine. Although they are a great experience, they will not be able to find time to comment on the internet. However, if you could offer them a small gift or discount coupon for your next holiday, you would motivate them to share their positive experiences. With the HotelRace Presentation Engine, you can share your booking information with social networking guests by helping your guests create a name for yourself and rewarding your guests with potential guests.
Reward your best-viewed employees
Create positive feedback as part of your corporate culture. If your guests comment positively about one of your employees, it’s time to reward your employees! The performance of your extra bonus or time-off staff will be further enhanced.
Turn negative reviews into the benefit
A negative feedback about the services you offer in your property is really an opportunity to improve your service quality. If you know before contacting your guests and find out if you are satisfied, you may find out what’s wrong and make a good impression on the visitor and avoid potential negative comments. Thanks to HotelRace Guest Relationship Management, we can interact with your guests right away, at the beginning and after the stay.
Keep in touch with social media
The quicker you respond to your guests’ social media reports, the more emphasis is placed on. Thank you for your positive comments on your guests, and note them as they want to visit your property again. On the other hand, negative comments require fast and result-oriented communication with your guests. You have to solve the problem as soon as possible, and you will not be sure that the problem will be solved. Once the problem is resolved, you may wish to alter your guests’ negative comments or to do something new to remind them of the problem they are dealing with.
You can offer your guests a quick solution to any problem that can be achieved through the HotelRace WhatsApp Support on your website.
The way to expand your online booking potential is to reflect your guest satisfaction policy on the internet. Positive comments from your guests are a worthwhile display for your property.
If you want to have many guests who want to make positive comments on the Internet, open your HotelRace account now and get in touch with your guests!
Online sales channels with hotel reservations play an important role in increasing brand awareness and sales of hotels. Many internet users prefer these online sales channels as an alternative to hotels’ websites in order to carry out bookings. Online sales channels also carry out effective promotional activities on social media, achieving their target audience in social media and thus increasing traffic on their websites. Therefore, as an alternative to hotel websites, many hotels operate a strategy on these online sales channels.
On the other hand, in order to increase the number of reservations made through online sales channels and to reach more people, you need to keep your event in the hotel rankings under control. So how do you achieve this? Here are tips for making a difference in your sales through online sales channels with HotelRace.
Reduce time Increase your profitability
HotelRace, while producing solutions that will increase the profitability of hotel businesses, takes care to produce projects that will prepare the ground for this. For example, profitability also constitutes a process related to time and labor. Therefore, spending a lot of time and effort greatly affects profitability and lowers earnings in the long run. As a result, the technologies you will benefit from through HotelRace include systems that you will spend a minimum of time and effort with.
Tracking and control of online sales channels will also return you profitability as long as you can use your time and effort correctly. The channel manager, one of the HotelRace management systems, was designed with these ideas. The channel manager, which allows you to control and feed all your sales channels simultaneously, gives you support to grow your online presence.
Open the doors of your hotel to the world
You can benefit from the innovative two-way integration system by using the channel management system to showcase your success not only nationally but internationally and to welcome your guests from all over the world. Using the secure XML link of the channel management system, you can connect to the world’s most popular online sales channels.
You can also update all of your sales channels, website, and Facebook pages via a single platform. Therefore, you can avoid errors in updates. You can manage your inventory and price policies more effectively with the channel manager, one of the HotelRace technologies that will reduce costs with time.
Discover the channel management system with HotelRace right away. You can increase your profitability as soon as possible with your hotel’s online sales channels and you can move your brand to international platforms. Create your free demo account with HotelRace as soon as possible; Be aware of other technologies in hotel management.
Price parity differences in your online sales channels are one of the factors that negatively affect your online booking volume. It is often a problem that rooms at your facility are offered for sale at travel agencies or 3rd party sales channels at a lower cost. In this case, the online channels you cooperate to increase your profit margins will be a disadvantage for your facility due to parity differences.
Why is parity equality important?
You’ll reduce your chances of getting a direct booking when you’re selling your room rates at higher rates than your travel agencies on your website and other direct channels. You can also create a perception that it is more advantageous to make reservations from other channels on your guests.
Why do parity differences occur?
- The campaign and discount that the online travel agent creates directly through its Extranet may not be available on your website.
- Your facility’s online travel agency may still have a rate code that is still active but is not in use.
- Your online travel agent may not update the rate delivered to them depending on technical or other reasons. This rate may be applied to the whole calendar or to specific geographic areas.
- Your online travel agent may be using a currency conversion rate other than what you use in your facility.
- Your online travel agency has set special rates for bulk bookings and these bookings may be available for sale by three parties.
With HotelRace Price Parity and Competition Tracking features, you can control your prices on different online sales channels and easily avoid any parity difference. Thanks to HotelRace Dual Channel Channel Manager, you can feed your sales channels simultaneously and eliminate the risk of parity difference.
To eliminate the risk of parity difference, just click, open your HotelRace account and start expanding your online booking volume.
Online booking is one of the most important areas where all accommodation facilities invest heavily in order to reach a wider number of guests and expand their sales volumes. Undoubtedly, it is the most profitable method to get direct (direct) online reservations through their websites. However, reservations made through online travel agencies also have a large share in the online booking volume of the facilities.
The most important factor affecting the number of reservations coming from online travel agencies is the ranking of visibility in these channels.
So what do you need to do to ensure that your facility is at the top of online channels?
Keep your profile up to date
It is critical that you provide up-to-date data flow to the online sales channel. You should automatically reflect your price and availability rates to your online channel. HotelRace Channel Manager at this point makes it easier for hoteliers. Channel Manager automatically transfers the updated price and availability rates to all online sales channels you are connected to. You can also add your facility’s website link to your profile on your online channel and take your guests to your own website and you can also book directly.
Upload high-resolution photos
Have you ever heard the word “a picture is worth a thousand words?” A professional photo shoot to promote your facility can be the most effective way to attract the attention of guests who are viewing your facility through your online channel. From your rooms to your breakfast menu, you will present all the service to your potential guests with high-resolution photos.
Prepare content that is compliant with Google SEO rules
Just like Google, online sales channels use various algorithms to sort hotels. For this reason, Search Engine Optimization (SEO) applications have a significant benefit in keeping your plant high on search results. You should keep a close eye on the algorithms used by your online travel agencies, and if there is any change in the algorithm layout, you should adjust your SEO strategy accordingly.
Set market-based prices
Please note that guests who plan their travels through online channels spend a considerable amount of time on price comparison. When you give a more favorable price than your counterparts, you will rank higher in the ranking of your online channel than your competitors. With the HotelRace Reservation Module, you can compare prices with your competitors and easily determine your market-based prices.
Inspire your guests to make positive comments about you
Comments on your hotel on online channels play a decisive role in your ranking. You can increase your position in this ranking by allowing your guests to leave a positive comment about you. You can increase your number of positive comments by giving some discounts or gifts to your commenting guests.
You may be giving your guests a wonderful stay. But you need more than that to announce your voice to a wider audience and increase your sales. How you market that service, as well as the service you provide, is of vital importance. With a well-structured marketing strategy, you can be at the top of your online sales channels and increase your profitability rates.
Start by creating your HotelRace account to raise your ranking in online channels. Increase your revenue by expanding your online booking volume!