According to the Bakutel.az, Bakutel 2018, the 24^th Azerbaijan International Telecommunications, Innovations and High Technologies Exhibition and Conference was held in Baku from the 4^thto the 7^th of December. The exhibition marked the beginning of High Technologies Week. Today, Bakutel is much more than an exposition of ICT achievements; it is a business exhibition, networking platform, inspirational conferences, promising start-ups and a high-tech game zone. This is a meeting place for those involved in shaping the digital future.

The exhibition was preceded by a press conference. The press conference was attended by Mr. Elmir Velizade – Deputy Minister of Transport, Communications and High Technologies of the Republic of Azerbaijan, Mr. Edward Strachan – Director of Caspian Event Organisers, Ms. Emiliya Ismayilova – Project Manager. More than 30 media attended the press-conference, including AzTv, Azertag, ARB, CBC, Interfax, Lider, SalamNews, TREND, Interaz and other agencies. During the press conference, journalists were informed about the participants, and the record-breaking statistics of the exhibition.

President of the Republic of Azerbaijan Ilham Aliyev, first lady Mehriban Aliyeva and their daughters Leyla Aliyeva and Arzu Aliyeva viewed Bakutel 2018. Mr. Ilham Aliyev also personally tested the Robokeeper. Robert Pires presented the official Euroleague’s ball to Mr. President.

Speaking at the opening ceremony, the Minister of Transport, Communications and High Technologies of the Republic of Azerbaijan, Ramin Guluzade, emphasized that Bakutel became a traditional meeting place for industry professionals and the largest ICT event in the region. Business leaders, professionals on the Bakutel platform solve global issues, discuss promising projects and make important decisions. At the same time, the exhibition demonstrated the latest achievements and innovations in the field of ICT, determining the possibilities of international cooperation in this field.

Kirill Oparin, head of the zonal branch of the International Telecommunication Union (ITU) for the CIS, read a welcome letter to the participants of the exhibition of the ITU Secretary-General, Mr. Houlin Zhao. The message, in particular, notes the growing role of Azerbaijan in numerous projects implemented by ITU, and the influence of our country on the long-term development of the industry on an international scale.

The director of Caspian Event Organisers, Mr Edward Strachan, underlined the positive factor of the exhibition, which this year brought together 230 companies from 20 countries of the world. Mr. Strachan also thanked the Ministry of Transport, Communications and High Technologies of the Republic of Azerbaijan, the International Telecommunication Union (ITU), the Regional Commonwealth in the Field of Communications (RCC), and sponsors and partners of the event for their support.

Over the course of four days, the exhibition showcased the following thematic sections: digitalization solutions, Big Data, M2M, Internet of Things, banking technologies, 4-5G mobile technologies, services in the field of fibre-optics and cloud technologies, the latest ways to suppress cyber-crime, government services, e-health, artificial intelligence, mobile devices and accessories, Smart City, unmanned air vehicle control systems and drones, and much more.

The exhibition receives the support of the Ministry of Transport, Communications and High Technologies of the Republic of Azerbaijan, ITU – International Telecommunication Union, Regional Commonwealth in the field of Communications (RCC), Azerbaijan Fund for the Promotion of Export and Investment (AZPROMO), the National Confederation of the Entrepreneurs (Employers) Organizations of Azerbaijan Republic (AEC), and Small and Medium Business Development Agency of the Republic of Azerbaijan. The organiser of the exhibition is Caspian Event Organisers (CEO). The general sponsor of the exhibition was Azercell Telecom, which has been a participant of the exhibition for 20 years.

Traditionally the exhibition is visited by foreign experts and heads of industry organisations. This year the honored guests of the Bakutel were the ministers and representatives from Russia, Turkey, Belarus, Afghanistan, Kazakhstan, Kyrgyzstan, Turkmenistan, Iran, Uzbekistan, Latvia, and Bulgaria.

BAKUTEL 2018 – INNOVATIONS’ AREA

The Bakutel 2018 exhibition gathered 230 companies from 20 countries around the world on one site, which means a 25% increased of occupied exhibition space. Leading ICT companies, mobile operators, Internet providers, system integrators, distributors of well-known brands and young developers represented the real solutions and technologies necessary for success. Enterprises dealing with electronic commerce (e-commerce) were located at a separate stand. Debutants of this year made up 30% of the total number of exhibitors. Also the list of participants was replenished thanks to new companies on-board; so, among this year’s debutants were Silk Way Business Aviation, the State Advertising Agency of Azerbaijan (ADRA), Systematics (Russia), Suntech (Poland), Hostimul (Azerbaijan), IPG IRE-Polus (Russia), Xerrow Technologies (UAE) and many more.

This year, 10 countries – Belarus, Croatia, France, Turkey, Iran, Italy, Slovenia, UAE, USA and Poland presented at their stands leading companies from their respective countries and innovative projects not only for Azerbaijan, but for the entire Caspian region, in addition to presenting various products and ICT services.

Leading Azerbaijani state ICT structures represented on a single national stand, organised by the Ministry of Transport, Communications and High Technologies of the Republic of Azerbaijan. New developmental projects in the fields of communication, high technologies, mail projects, a nanotechnology, E-government, the infrastructure of “electronic signature”, and cloud services Data Center and some startup were presented at the stand. The exhibition reflected many international and local projects in the field of ICT, in which Azerbaijan is directly involved.

During the exhibition, a museum dedicated to the 200^th Anniversary of postal communications in Azerbaijan was organised in the lobby. Communication devices, commutator phones, Morse code alphabet, and official documents for the period, postal and communication workers’ clothing, letters, small packages and wrappers, exhibits, letters, telegrams were demonstrated at this stand. At the same time, postcards from World War II, military letters, mailboxes, and postcards coinciding with the 70s and 80s of the last century were presented. A special  area dedicated to the development of postal service during National Leader Heydar Aliyev’s presidency was presented at the exhibition.

The new direction of the exhibition was the involvement of small and medium-sized businesses and private technology developers to solve problems in various fields – from oil to entertainment – to help them promote their business. This direction was being developed with the support of the Agency for Development of Small and Medium Entrepreneurship of the Republic of Azerbaijan. Ten companies AG Development, emobile.az, Frazex, Hesab.az, IDEA Consulting, iticket, Morooq, Remart Group, SMART IT and Ticketsetup were represented at the joint stand.

For example, among this year’s debutants was the Azerbaijan State Advertising Agency (ADRA), showcased a new outdoor advertising tracking system. The company Eurodesign presented the technology of tele-presence used for courts, as well as special bracelets for those under house arrest.

START-UPS

The exhibition continues the tradition of providing opportunities for young developers to discuss their inventions and projects, along with industry leaders and government agencies. It was gratifying that this year the exhibition featured a record number of start-ups – over 50 from various innovation centres. Thus, start-ups of the High-Tech Park, finalists of the recently-launched start-up tour “From Idea to Business” in Azerbaijan, which included start-ups from Baku and other regions, innovation and entrepreneurship centres Barama (Azercell Telecom) and AppLab (Bakcell), all took part in the exhibition. Start-ups present their bright innovative ideas for such sectors as tourism, ecology, HoReCa, healthcare, and accounting. An impressive part of developments was based on the application of virtual and augmented reality technologies, the development of websites and mobile applications.

BUSINESS PROGRAM

The business programme of the exhibition was opened by the 54^th Meeting of the Council of Heads of Administrations of the Regional Commonwealth in the field of Communications. Then the Meeting of the ICT Ministers of the Organisation of the Black Sea Economic Cooperation (BSEC) took place, and also the 4^th Belarus-Azerbaijan ICT Forum.

The First Caspian Innovation Conference on the subject “Digital Interaction for Sustainable Development” was organised on the second day. The initiator of the Caspian Innovation Conference was the Ministry of Transport, Communications and High Technologies of the Republic of Azerbaijan. The event covered such topics as “Broadband Communication,” “Artificial Intelligence,” “Internet of Things,” “Electronic Services,” “ICT-Oriented Start-ups and Innovative Entrepreneurship,” “Fourth Industrial Revolution,” “High-Tech Production,” and “Cyber training.” The first Caspian Innovation Conference brought together representatives of government, industry leaders, and officials of regulatory structures and international organisations, including the heads of the largest regional telecommunications and satellite operators. The conference played the role of regional platform for discussing opportunities for effective cooperation between all participants in the ICT sector, and also contributed to solving problems in this field. In the future, this conference is projected to be held annually at the international Bakutel exhibition.

Starting last year, B2B meetings were held as part of the exhibition; this year’s meetings were held on the first day an even larger scale by attracting representatives of companies from vertical markets to whom exhibitors offered their digital solutions.

Special attention was paid to women and their role in ICT. Bakutel, together with the Azerbaijan Women’s ICT Club (Femmes Digitales), featured an AWITA 2018 – Azerbaijan – the Women in IT Award awards ceremony on the second day of the event to recognise the most successful women working in the field of information and communication technologies in Azerbaijan. The Evening reception sponsor was Pasha Bank, and the floristic partner was Lilac Flower Boutique.

This year’s Bakutel exhibition supported children with psychological developmental issues. As part of Bakutel 2018, a charity auction of clip art done during start-up tours in eight regions of the country was held within the framework of the project “From Idea to Business.” Funds raised at the auction went to supporting children on the autism spectrums that are undergoing rehabilitation in the public association “Together and Healthy.” Note that the paintings were the work of the famous graphic designer Mahir Gafarov. The ministry organised an excursion for pupils of orphanages in Baku to visit the Bakutel exhibition. They were able to get acquainted with the functioning pavilions of the exhibition and had fun in the zone of innovative games.

BAKUTEL TECH TALKS

In addition to annual meetings and conferences, the exhibition announced Bakutel Tech Talks, a new dynamic discussion platform created by exhibition organisers. Tech Talks was opened by ITV’s famous TV presenter Vusala Said, who kicked off the Bizimkiler session. The name of the session came from the fact that our compatriots working abroad in world-renowned IT companies were the speakers. The purpose of the session was to convey to the audience the experiences of large international IT-companies, and to acquaint them with the latest industry know-how. Zaur Fataliyev, Senior Engineer, LG Electronics, Korea – “Deep Learning for Computer Vision”, Elchin Asgarli, Software Engineer, Google, USA – “Modern Full Stack Software Engineering”, Maral Gurbanzade, Researcher at Leiden Institute of Advanced Computer Science, Netherlands – “Social Robots and Design Trends in Social Robotics, as well as Probable Consequences of their Introduction into the Global Market”, Taghi Aliyev, Full time Doctoral Student at CERN, Switzerland – “Artificial Intelligence (AI) in Healthcare and Science: Known and Unknown Facts; Limits and Potential Reach of Artificial Intelligence” made reports and Rustam Hashimov – Senior Software Engineer, Facebook, USA – “Personalized Recommender Systems in Online Platforms: A Case Study of Modern Era Software Development and its Implications”, who completed this session.

Then, Bakutel Tech Talks continued with panel discussions under the slogan “IT-emize your perspective.” The main idea was that IT and solutions were in great demand in certain industries (TV & Radio broadcasting, transport, education, tourism). The purpose of the event was to establish a dialogue between consumers and suppliers of digital innovations, and the first topic tought vectors of development of television technologies. The session was moderated by Tural Yusifov – Author of “AvtoStop” Project and Ismail Aliyev – Advisor to Director General, İctimai Television, Fikret Azimov – Deputy Technical Director, Azad Azerbaijan TV and Ali Aliyev, – Head of New Projects Development Department, KATV1 joined the discussion.

Further discussions included the panel “IT in Transport” with the participation of the following speakers: Ramin Bayramov – Head of Information Analysis and Information Technologies Depatment, State Road Transport Service, Samir Karimov – Executive Director, 189 Taxi Service and moderator was Tural Yusifov – Author of “AvtoStop” Project.

The moderator of the next panel “IT in Education” was Jahid Ismayiloglu, PhD in Philology, researcher, Institute of Linguistics named after Nasimi, Azerbaijan National Academy of Sciences. The main speakers were Vusal Khanlarov – Head of the Bureau on ICT for Education, Ministry of Education of the Republic of Azerbaijan and Tatyana Mikayilova – Co-Founder, Edutainment.az, and Anar Mammadov – Deputy Director, MEC International School.

The panel ended with the discussion on “IT in Tourism,” in which Nigar Arpadarai – Head of marketing and communications, F1 Azerbaijan GP was the moderator, and the speakers were Ildirim Gambarov – Deputy CEO, Pasha Travel, Mahammad Muradov – Head of Tourism Policy Department, Azerbaijan Tourism Board, Rufat Baghirov – Director, Baku Tourism Information Center.

The Bakutel Tech Talks programme was continued with the session “From Start-up to Business,” to which start-ups and business youth were invited. In this session, experienced speakers conveyed to the audience their confidence that all ideas could be implemented. The first outstanding presentation was delivered by Tal Catran, a business guru from Israel – a well-known expert in the field of building businesses and start-ups, a major investor, entrepreneur, founder and leader of several business accelerators and international innovation centres in Israel, and a member of the advisory board and chairman of several start-ups. He has extensive experience in managing large Hi-Tech companies and start-ups at the seed stage in a wide variety of technologies. Interesting speakers in this session were Javid Mammadov – Director, Sumaks Technologies LLC, Farid Pardashunas – Founder, Technote Media & Hotbots Robotics, Magrur Rzayev – Software Developer, PictoFy.

The main idea of all the reports was to explain how a start-up system works and how to build start-ups correctly – from idea to running the business. This session was a godsend for those who want to know how to find, test and implement their ideas, why it is important to share an idea and how to prevent it from being stolen. Tech Talks addressed the most pressing issues of the industry and became a sought-after platform for discussions with opinion leaders. The organisers plan to hold Bakutel Tech Talks annually at the exhibition.

GAME ZONE

In addition to demonstrating and discussing technologies that form the digital environment, Bakutel is also a unique platform where entertainment utilising high-end technologies is presented. This year, the game zone was located in the lobby and presented the Digital Museum, robot tournament for First Lego League schoolchildren, the computer game “Yukseklik”, virtual fairy tales about national heroes – “Kulek – the first national heroes,” a digital museum project from 3D Productions, 3D printers that print out landmarks of Azerbaijan, and a drones show. Exhibits from the Hedef Lyceum Museum of Interactive Science also were presented.

For the first time, the fastest goalkeeper in the world, Robokeeper, demonstrated at Bakutel 2018. Robokeeper is an innovative invention of German scientists and has already stolen a way into hearts of all football fans around the world. At the exhibition, visitors and guests of the exhibition had the opportunity to test Robokeeper for its goal-saving ability.

In the lobby of the Baku Expo Center, there was children’s area, organized by the partner of the exhibitions, the network of kindergartens Bagcam.az. Professional educators and teachers from Bagcam.az took care of children with educational games, useful and exciting activities.

The exhibition was timed to coincide with the release of the official newspaper, “Bakutel Exhibition News 2018”, which told about the participants and events of the exhibition. This year the “Baku Convention Center” was sponsoring the “Bakutel Exhibition News”.

The organizers awarded certificates to sponsors, partners, and exhibitors who stood out with their imaginative approaches to their work:

The Best Tourism Start-Up – HotelRace

The Best Corporate Style – Azerfon

The Best Stand Design – Eurodesign

The Best Performance – Bakcell

The Best Shell Scheme – Sinam

The Best Customer Attraction – Hostimul

The Most Creative Stand – ADRA

The Most Attended Stand – Azercell

The Best Debut – Silk Way Business Aviation

The Best Product Presentation – ABV

The Best Country Presentation – IT Country Belarus

The Most Original Stand – Ministry of Transport, Communications and High Technologies of the Republic of Azerbaijan

For information support – TECHNOTE

The Best Companies Presentation – Small and Medium Business Development Agency of the Republic of Azerbaijan

The Best Service Presentation – AZQTEL

The Best Collective stands – USA NATIONAL PAVILION

The most attractive stand – Microsoft

For information support – InfoCity

Friend of “Bakutel” – Dmitriy Andrianov

For Supporting the Exhibitions – AMCHAM

During the 4 days of work, 8174 people visited the Bakutel exhibition, who were able to get acquainted with the novelties of the industry, hold fruitful meetings, as well as participate in quizzes and win prizes.

In 2019, the exhibition, having already passed the rebranding, will celebrate its 25^th anniversary and will be held from 3 to 6 December at the Baku Expo Center. #Bakutel

References

Koray Kurhan, General Manager and Managing Partner, Zaxe (Turkey)
“I want to thank everyone who assisted us in participating in this exhibition. The event is perfectly organized and allows you to present products at the international level”.

Dmitriy Afanasenko, Head of the Technical Infrastructure Support Department at the National Centre for Electronic Services (Republic of Belarus)
“The exhibition is perfectly organised, with pleasant working environment reigning in its halls. An indicator of interest in our stand is that on the second day we almost ran out of booklets and information flyers”.

Gunel Gozalova, Head of PR Department at Azerpost
“As is always, the exhibition has been organized as a full-fledged event. The holding of this forum is very important, since the preparation for it imposes on the participants a certain responsibility, makes them implement new original ideas and products, thereby stimulating healthy competition. I wish that the Bakutel exhibition continues to please its participants and visitors for many years to come!”

Keep always control your competitors

To follow your hotel competitors is the most important point in the developing hotel sector. You can control competitors, compare prices, analyze the situation and reply to differences.

People have many ways to follow their competitors. Some of them are they:

Marketing strategy

Monitor their profiles to see their social media and engagement strategies. Look at what kind of content they’re creating, how it’s distributed, and who’s linking to it. Then see what they’re doing with influencer marketing in hotel competition.

Public relations

Track your competitors’ PR coverage and campaigns. See which bloggers they’re working with, and how. Build a relevant media list based on the journalists that write about them.

Business development

See what consumers think of your competitors’ products and how they handle customer support. If you see an unhappy customer, it could even be a sales opportunity!

But none of them are not exact and they don’t give any information about price, sale, room type. Only HotelRace  gives you complete and detailed information.

• Monitor competitors’ room

Watching your competition in the sales channels and multiple hotel websites.  HotelRace provides you a chance to follow competitors’ room. You can adjust smoothly to your hotel strategy by seeing competitors’ full and empty rooms.

Here’s the problem: Most of us don’t really know what our differentiators are because we haven’t researched our competitors. It’s hard to do well, but it’s critical if you want to dominate and win. If you use HotelRace online program it will be certainly so easy for you.

• Knowing your competitors well helps you:
• Understand specifically what your competitive advantages are
• Get clarity on who your competitors really are and how they work
• Design your different plan to maximize your advantages

• Follow annual price of competitors

First of all, follow the annual prices of your rivals to manage hotel business in selling channels and various websites. Because this key feature provides you to create a business structure. By this way, you can improve your hotel opportunities and gain more revenue in hotel competition.

Every business report – including communication – must be written in hotel competition. Annual reports are almost always intended to improve efficiency and here have three important aims:

1. to increase sales
2. to promote the brand
3. to reassure current or potential shareholders

• Be Aware of price changes

HotelRace ensures you notifications about a difference of prices between your hotel and other hotel websites. For instance, when your competitors made changes in cost, you immediately know it owing to the online hotel system.

We want to introduce you two terms about the price to understand clearly the importance of price’s awareness and HotelRace’s strong feature:

Price Awareness

The degree to which buyers are knowledgeable about the prices of alternative products and services that they are interested in buying.

Price Consciousness

The degree to which buyers are sensitive to differences in price between alternative choices. Generally, a price-conscious person seeks to minimize the price paid for an item in price comparison.

•  Decrease wage

According to price strategy, when you see that your rivals diminish their price. You also should decrease your wage for price comparison. The reason is that customer explore and select cheaper one. In that case, if you don’t reduce your pay, you will lose your customers and give your revenue yo other hotels.

Good pricing strategy helps you determine the price point at which you can maximize profits on sales of your products or services. When setting prices, a business owner needs to consider a wide range of factors including production and distribution costs, competitor offerings, positioning strategies, and the business’ target customer base.

• Increase charge in hotel competition

Our online system informs you when your competitors increase wage. With that info, you can set your price plan and rise surely your charge. Because you are an only option for customers, so they will absolutely choose you despite the price.

Customers need to perceive products as being worth the higher price tag, a business must work hard to create a value perception. HotelRace price comparison feature helps you in this process.

• Sum of room sale

You can see sum sale of other hotels owing to our hotel online management system.  And prepare annual reports about them. The reports can be linked to selling amount, price’s difference, sum’s distinction, reasons for sum difference etc.

In fact, the aware sum pricing of a product is one of the most important aspects of your marketing strategy. It also includes product, promotion, placement (or distribution) and people.

• Room sale’s speed

We also ensure you the ability to track competition’s speed in your various online sales channels. So using our system you will know speed details of your competitors. For example, duration and reservations’ types. So, they can be weekly, (monthly, yearly, daily) overnight and or single or group.

• Room Price Strategy

Above all, HotelRace analyzes all competitors in your region and old information’s sale date in your PMS, and by this way, our system provides you a perfect strategy for your rooms’ sale price in hotel competition.

Generally, pricing strategies include the following:

• Price Comparison

setting a price based on what the competition charges

• Price Skimming

setting a high price and lowering it as the market evolves

• Penetration pricing

setting a price low to enter a competitive market and raising it later

#1 AVAILPRO

Smart Booking Engine – Boost sales on your site

Facebook Reservation Engine – Boost your hotel’s social sales and promote special offers

Mobile Booking Engine – Do mobile sales a reality

Smart Channel Manager – Administrate your availability rooms and rates with a single planner

PMS CRS connectivity – Convert whole your availability into reservations

GDS connectivity – Sell your rooms directly through all journey agencies

Rate Screener Parity Checker – Analyse and compare your competitors’  rates

Next Degree – Optimize and sell at the good price

Customer Reviews – Improve your customer satisfaction

Sentinel – Control and analyze your hotel’s online reputation

#2 HOTELSCOMBINED

The hotel deals from every top travel website.

#3 ROOMKEY

Unlock a lower rate

Customer Sign up here to receive updates on exclusive news and particular deals

Search low loyalty degrees from 60+ hotel chains

Did you know?

Many hotel chains offer lower rates to members of their loyalty programs through their own websites.

Room Key can access these low Loyalty Member Rates for hundreds of hotels across over than 60 hotel chains – more than any other travel website – that’s why making it simple to shop at a suitable rate.

Rates

Lower Loyalty Member Degrees.

Loyalty points

Get the loyalty points and perks with your favorite hotel loyalty program

Customer care

At Room Key, you book directly with the hotel to ensure your reservation is secure and accurate.

Hotel search

Displays the hotels that will best suit your needs.

#4 SYNXIS

SynXis Central BOOKING System

Visitors click here to enter your username and password to log in.

They give online most importantly services like:

The first is DISTRIBUTION that it also has some sections

•  Central Reservations
• Channel Management
• Consulting Services
• Sales Management

OPERATIONS

RETAILING
GUEST EXPERIENCE
ENTERPRISE INTELLIGENCE
SABRE HOTEL RFP

#5 TRAVELCLICK

1 Hotel Marketing Software

ADD A BOOKING BUTTON TO YOUR WEBSITE

Form your booking button easily and customize it to fit your website in color and text. HotelRunner provides you a code that you copy and paste onto your website. This code connects your website to your HotelRunner inventory, that then displays your room rates and availability in real time. This permits visitors to make reservations fast.

Turn visitors into customers – increase your conversion degrees – increase commission free bookings.

Earn more on each reservation on our zero-commission online reservation engine.

Description

If you want online booking on your WordPress website, Timely assignation software is for you.

Timely is appointment software for beauty and wellbeing businesses. As well as managing your business, staff, and customers within the app, you can also integrate Timely with your WordPress site to offer online bookings.

Timely’s “Book Now” button and widget integrate seamlessly with WordPress, looking both elegant and professional for hotel system.

Online booking features:

• Permit customers to order an assignation in only a few clicks. No login needed.
• Set up Timely to match your business, and online reservation will support various places and different services in the identical assignation.
• Set your suitable assignation period by administering your staff roster.
• Add padding time between assignations for setup/cleanup.

• Add padding time (for prep or setup time) before and after bookings.
• Get online payments through PayPal, Stripe, Pin Payments, DPS Payment Express, Authorize.Net or eWay.
• Dispatch reservation approval and reminder messages by SMS or email.
• Combine bookings to your own calendar.
• Create your personal lead period and cancellation policies for the online assignation.

3 HOTEL SYSTEM

Automate your daily operations using one simple, intuitive system

Small elements make a huge difference. So HotelRace prefers on optimizing your workflows with thoughtful design and a deep understanding of the hotel sector. It’s a simple package – Hotel Administration Software, Booking Engine, Channel Manager, Pricing Intelligence Engine – plus, degrees of integrations with your best tools.

Delight and Wow Your Guests

Create connections and give info to your customers with customized, automatically triggered emails and messages. Early check-in and Dirty room? No problem.

HotelRace excellent calendar and housekeeping tool make it simple to control customers and rooms from a place. With a central guest CRM, you can create a seamless, personalized customer experience in hotel system.

4 compare room prices

Price Comparison

Control available costs of your hotel website opposite prices of different OTAs. Show your customers that direct reservation gives the most secured rate and extra benefits. Our product indicates you all types of room, not only one room’s sort. HotelRace’s another benefit is to display your direct booking in every section of your website, even when you search rooms.

To follow your hotel competitors is the most important point in the developing hotel sector. You can control competitors, compare prices, analyze the situation and reply to differences.

Monitor competitors’ room

Watching your competition in the sales channels and multiple hotel websites,  HotelRace provides you a chance to follow competitors’ room. You can adjust smoothly to your hotel strategy by seeing competitors’ full and empty rooms.

Follow annual price of competitors

Follow the annual prices of your rivals to manage hotel business in selling channels and various websites, because this key feature provides you to create a business structure. By this way, you can improve your hotel opportunities and gain more revenue in hotel system.

Be Aware of price changes

HotelRace ensures you notifications about a difference of prices between your hotel and other hotel websites. For instance, when your competitors made changes in cost, you immediately know it owing to the online hotel system.

5 direct hotel booking system

HotelRace is the best system to book direct, that gives you opportunities to save and gain money by activating different widgets. We ensure you to be independent in hotel business without OTA’s support.

Our product indicates you all types of room, not only one room’s sort. HotelRace’s another benefit is to display your direct booking in every section of your website, even when you search rooms in hotel system.

USP comparison

Show different advantages why direct booking on the website is the best, by comparing your website with alternative reservations.

Abandoned reservation

If your customers start a booking and they didn’t complete it, you should remind them. For this reason, send email to customers and deliver them the chance to simply direct reservation!

Bright Sales

Demonstrate a particular agreement which just continues for a definite time. It certainly will encourage your clients to book direct!

Reviews

you can post the finest reviews with your online customers, collected by TrustYou.

Location

Display all benefits that the location of your hotel must suggest. If your place is one of your matchless sale points allow your online visitors to recognize!

In hotel management, customer communication is one of the most important factors determining the success of the facilities. Healthy communication with customers directly affects customer potential. In this sense, hotels’ websites also play an important role in customer communication.

Hotels websites need to have many more details that enable customers to strengthen the link between hotels, except for online bookings and sales only. HotelRace offers a professional website content management system (website builder) to take advantage of all technologies on the website is of great importance.

You can get the most accurate fixes and an effective website builder tool for all these details that make the hotel stand out in the competition in the field of hotel management. If you wish, let’s look at the advantages of working with experienced companies such as HotelRace on your hotel’s website and its impact on customer relations.

Proper web site setup and proper content usage

You can reach the most practical website builder vehicle through HotelRace in the website installation, which greatly affects the connection that customers have with the business. User-friendly design, quality content and the easiest booking system can be made available through HotelRace, which allows your customers to access the information they are looking for.

In addition, the quality of the content can be viewed on the website every time, and it is of great importance to gain confidence as well as customer satisfaction. Again with HotelRace, you can be aware of the latest technologies in all these website setups and content usage, you can have all these tools on your hotel website to strengthen customer communication and increase sales.

Use of correct foreign language

The potential to offer an international platform to potential customers visiting hotel websites and to determine the most accurate foreign language options by considering the tourism volume of the region where the business is located is another step in the right communication with the customers.

In the language options of the website, it is useful to give a place to the Turkish and universal language English, as well as to the English and English languages. HotelRace can provide your site with all the languages it needs.

Proper promotion strategies

In the process of booking your website, offering attractive options to your customers will help you to make reservations by making your reservation easier, helping you to increase bookings through the website. By placing your promotional strategies on bookings made via the website, you can apply discounts at certain periods of the year and offer alternative promotional options to your customers on your website. The unique promotional module offered by HotelRace makes this work social and allows you to reach more customers in the easiest way possible.

HotelRace is, for the development of hotel business in Turkey by imagining hotel websites according to customers’ needs, it continues to serve the hospitality industry. You can also create your free HotelRace account in order to improve customer communication and determine more effective strategies in the digital area, and you can start using the features that will be offered to you.

Today, the user experience is one of the most important criteria for those who plan on visiting the Web. Comments about the property you have access to the Internet have a direct impact on the decision-making process of potential guests. That’s why online reputation management is at the center of marketing strategy.

Potential guests can be distracted from your property when making a negative comment by one of your guests staying in your property; a positive comment can help make a difference between your competitors.

What can you do to improve positive comments on the Internet?

Give a reason to your guests to comment on your property.

After leaving your property, your guests will return to their routine. Although they are a great experience, they will not be able to find time to comment on the internet. However, if you could offer them a small gift or discount coupon for your next holiday, you would motivate them to share their positive experiences. With the HotelRace Presentation Engine, you can share your booking information with social networking guests by helping your guests create a name for yourself and rewarding your guests with potential guests.

Reward your best-viewed employees

Create positive feedback as part of your corporate culture. If your guests comment positively about one of your employees, it’s time to reward your employees! The performance of your extra bonus or time-off staff will be further enhanced.

Turn negative reviews into the benefit

A negative feedback about the services you offer in your property is really an opportunity to improve your service quality. If you know before contacting your guests and find out if you are satisfied, you may find out what’s wrong and make a good impression on the visitor and avoid potential negative comments. Thanks to HotelRace Guest Relationship Management, we can interact with your guests right away, at the beginning and after the stay.

Keep in touch with social media

The quicker you respond to your guests’ social media reports, the more emphasis is placed on. Thank you for your positive comments on your guests, and note them as they want to visit your property again. On the other hand, negative comments require fast and result-oriented communication with your guests. You have to solve the problem as soon as possible, and you will not be sure that the problem will be solved. Once the problem is resolved, you may wish to alter your guests’ negative comments or to do something new to remind them of the problem they are dealing with.

You can offer your guests a quick solution to any problem that can be achieved through the HotelRace WhatsApp Support on your website.

The way to expand your online booking potential is to reflect your guest satisfaction policy on the internet. Positive comments from your guests are a worthwhile display for your property.

If you want to have many guests who want to make positive comments on the Internet, open your HotelRace account now and get in touch with your guests!

Online sales channels with hotel reservations play an important role in increasing brand awareness and sales of hotels. Many internet users prefer these online sales channels as an alternative to hotels’ websites in order to carry out bookings. Online sales channels also carry out effective promotional activities on social media, achieving their target audience in social media and thus increasing traffic on their websites. Therefore, as an alternative to hotel websites, many hotels operate a strategy on these online sales channels.

On the other hand, in order to increase the number of reservations made through online sales channels and to reach more people, you need to keep your event in the hotel rankings under control. So how do you achieve this? Here are tips for making a difference in your sales through online sales channels with HotelRace.

Reduce time Increase your profitability

HotelRace, while producing solutions that will increase the profitability of hotel businesses, takes care to produce projects that will prepare the ground for this. For example, profitability also constitutes a process related to time and labor. Therefore, spending a lot of time and effort greatly affects profitability and lowers earnings in the long run. As a result, the technologies you will benefit from through HotelRace include systems that you will spend a minimum of time and effort with.

Tracking and control of online sales channels will also return you profitability as long as you can use your time and effort correctly. The channel manager, one of the HotelRace management systems, was designed with these ideas. The channel manager, which allows you to control and feed all your sales channels simultaneously, gives you support to grow your online presence.

Open the doors of your hotel to the world

You can benefit from the innovative two-way integration system by using the channel management system to showcase your success not only nationally but internationally and to welcome your guests from all over the world. Using the secure XML link of the channel management system, you can connect to the world’s most popular online sales channels.

You can also update all of your sales channels, website, and Facebook pages via a single platform. Therefore, you can avoid errors in updates. You can manage your inventory and price policies more effectively with the channel manager, one of the HotelRace technologies that will reduce costs with time.

Discover the channel management system with HotelRace right away. You can increase your profitability as soon as possible with your hotel’s online sales channels and you can move your brand to international platforms. Create your free demo account with HotelRace as soon as possible; Be aware of other technologies in hotel management.

Price parity differences in your online sales channels are one of the factors that negatively affect your online booking volume. It is often a problem that rooms at your facility are offered for sale at travel agencies or 3rd party sales channels at a lower cost. In this case, the online channels you cooperate to increase your profit margins will be a disadvantage for your facility due to parity differences.

Why is parity equality important?

You’ll reduce your chances of getting a direct booking when you’re selling your room rates at higher rates than your travel agencies on your website and other direct channels. You can also create a perception that it is more advantageous to make reservations from other channels on your guests.

Why do parity differences occur?

• The campaign and discount that the online travel agent creates directly through its Extranet may not be available on your website.
• Your facility’s online travel agency may still have a rate code that is still active but is not in use.
• Your online travel agent may not update the rate delivered to them depending on technical or other reasons. This rate may be applied to the whole calendar or to specific geographic areas.
• Your online travel agent may be using a currency conversion rate other than what you use in your facility.
• Your online travel agency has set special rates for bulk bookings and these bookings may be available for sale by three parties.

With HotelRace Price Parity and Competition Tracking features, you can control your prices on different online sales channels and easily avoid any parity difference. Thanks to HotelRace Dual Channel Channel Manager, you can feed your sales channels simultaneously and eliminate the risk of parity difference.

To eliminate the risk of parity difference, just click, open your HotelRace account and start expanding your online booking volume.

Online booking is one of the most important areas where all accommodation facilities invest heavily in order to reach a wider number of guests and expand their sales volumes. Undoubtedly, it is the most profitable method to get direct (direct) online reservations through their websites. However, reservations made through online travel agencies also have a large share in the online booking volume of the facilities.

The most important factor affecting the number of reservations coming from online travel agencies is the ranking of visibility in these channels.

So what do you need to do to ensure that your facility is at the top of online channels?

Keep your profile up to date

It is critical that you provide up-to-date data flow to the online sales channel. You should automatically reflect your price and availability rates to your online channel. HotelRace Channel Manager at this point makes it easier for hoteliers. Channel Manager automatically transfers the updated price and availability rates to all online sales channels you are connected to. You can also add your facility’s website link to your profile on your online channel and take your guests to your own website and you can also book directly.

Upload high-resolution photos

Have you ever heard the word “a picture is worth a thousand words?” A professional photo shoot to promote your facility can be the most effective way to attract the attention of guests who are viewing your facility through your online channel. From your rooms to your breakfast menu, you will present all the service to your potential guests with high-resolution photos.

Prepare content that is compliant with Google SEO rules

Just like Google, online sales channels use various algorithms to sort hotels. For this reason, Search Engine Optimization (SEO) applications have a significant benefit in keeping your plant high on search results. You should keep a close eye on the algorithms used by your online travel agencies, and if there is any change in the algorithm layout, you should adjust your SEO strategy accordingly.

Set market-based prices

Please note that guests who plan their travels through online channels spend a considerable amount of time on price comparison. When you give a more favorable price than your counterparts, you will rank higher in the ranking of your online channel than your competitors. With the HotelRace Reservation Module, you can compare prices with your competitors and easily determine your market-based prices.

Inspire your guests to make positive comments about you

Comments on your hotel on online channels play a decisive role in your ranking. You can increase your position in this ranking by allowing your guests to leave a positive comment about you. You can increase your number of positive comments by giving some discounts or gifts to your commenting guests.

You may be giving your guests a wonderful stay. But you need more than that to announce your voice to a wider audience and increase your sales. How you market that service, as well as the service you provide, is of vital importance. With a well-structured marketing strategy, you can be at the top of your online sales channels and increase your profitability rates.

Start by creating your HotelRace account to raise your ranking in online channels.  Increase your revenue by expanding your online booking volume!